A Visual Designer, Artist and a Creative Problem solver.
Designed the highest performing Satirical ad for the treadmill category
creative solution
The challenge:
Generate emotional engagement and make technical product features
fun for a product people don't care about (a treadmill).
Insight
People commonly use treadmills as clothes hangers.
Outcome
The creative storyline really picked up with the masses. Proving that story is the king and it connects people.
3.2% CTR was observed for
a category that averages a 1.5%
Designed the highest performing Satirical ad for the spinbike category
creative solution
The challenge:
Hectic modern life causes people to skip gym workouts,
despite good intentions.
Insight
The real barrier is time, not motivation.
Exercise needs to fit seamlessly into their schedule.
Outcome
The exaggerated visuals resonated with the audiences that find understanding the product challenging.
2.6% CTR was observed for
a category that averages a 1.2%
Once Upon a Workout
Challenge:
Workout gear prioritizes performance over comfort, leading to friction and making workouts unenjoyable.
Insight:
Comfort is key to consistency and enjoyment; when you feel good, you move better and last longer.
Creative Solution:
The campaign, "Once Upon a Workout," uses a playful, modern fairytale narrative. It personifies the apparel and uses clever wordplay to show how Cult Bottomwear eliminates discomfort, leading to a "happily-ever-comfy" workout. Comfort is positioned as the hero that empowers every move.
