A Visual Designer, Artist and a Creative Problem solver.
Designed one of the biggest sales of the year 2023. made it heavily illustration based. For the maidaan called India
Cult Sports Fest
We developed a cohesive, multi-channel campaign to position the Cult.Sport platform as the premier destination for all sporting needs, celebrating the "maiden called India" and the spirit of sport.
The core objective was to drive conversion by offering compelling discounts across Cult.Sport's proprietary and partner brands, ensuring every athlete finds the right gear, equipment, and energy to perform their best.
Sale Concept
To capture the dynamic, diverse, and exciting spirit of sport, we mandate bright, energetic, and playful illustrations.
These visuals must mirror the high emotion of a sports festival (adrenaline, unity, joy), transforming the campaign into a vivid, celebratory experience.
Digital Assets
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Hero KVs establish the overall festival identity and headline offers (40–75% off).
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Category-led creatives (sportswear, treadmills, cycles, footwear, accessories) spotlight key price anchors to drive conversion.
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Performance tiles & app modules focus on clarity — product image, strong price point, and a clear CTA.
